The mountain calls: an Unimog with a special vehicle wrap on the road in the Bayerischer Wald region.
Green fir trees, blue skies – where you see the words Bayerischer Wald, you'll find a Mercedes-Benz Special Truck. At the 2019 Unimog Day held at the Großer Arber, the highest mountain of the range, the all-rounder set off in bright sunshine on its first trip as a business card for the Bayerischer Wald tourist region.
A regional look with recognition value.
The idea: to brand the special vehicles in the tourist area with a regional look. And in turn promote the region. It took a whole three months to develop the special design of the vehicle wrap à la Bayerischer Wald with its panorama landscape for the Unimog. Claus Artmayer, head of municipal technology at Beutlhauser, was inspired at an international level. His role model: the Union Jack Unimog in England, which, due to social media in particular, has become familiar to a large audience over the last two years. The design is popular: further vehicles with the wrap design have been ordered. "And so the Bayerischer Wald is even brighter," Günter Reimann from the East Bavarian Tourist Association is delighted with the Mercedes-Benz all-rounder with its unmistakeable colours.